This is a tourist attraction that’s been a favourite destination for road-trippers for many years but it exploded in popularity in 2015 when the North Coast 500 route was launched by the tourist board of the North Highland Initiative. Since then it’s been heavily advertised as a major stopping-off point of the NC500 and each year tens of thousands of hikers, cyclists, bikers and drivers come to the site to stand on the raised platform looking out over the north sea with the isles of Orkney and Stroma forming a backdrop against the signpost that points towards Edinburgh (273 miles), Orkney (8 miles), Lands End (847 miles) and New York (a mere 3230 miles).